ARCHIVE · 2022 · SOLO PROJECT

Helping parents build bedtime routines that work for their family

My work in an NYU lab introduced me to the challenges parents face when building bedtime routines. Over four weeks, I led the research, interaction design, and visual identity for Sheepy, an iOS app concept that helps parents find guidance, plan a routine, and reflect on what works for their family. Working independently with mentor feedback, I carried the idea from research through a prototype tested with five parents.

Sheepy brings bedtime guidance, planning, and reflection together, with Wooliam as its mascot.
Sheepy brings bedtime guidance, planning, and reflection together, with Wooliam as its mascot.
ROLE
Solo research and design · Mentored by James Bradley
ResearchDesignBrand
TIMELINE · PLATFORM
July to August 2022 · 4 weeks
Native iOS concept
85
Average SUS · 5 parents tested the final prototype
24
Parents surveyed
3
Apps reviewed
TL;DR

Designed a bedtime routine concept informed by a survey of 24 parents, follow-up interviews, and a review of three apps. Feedback led me to separate detailed guidance from the routine itself. Five parents evaluated the final visual prototype, with an average SUS score of 85.

01 · DISCOVER

Understanding what makes a routine hard to keep

I started with a literature review, reviewed three apps, and surveyed 24 parents of children ages 4 to 8. Follow-up interviews helped me understand the challenges behind their answers. The research pointed to three connected needs: knowing what to try, involving children, and finding a routine the family could sustain.

LEARNING

Parents wanted reliable guidance and practical ways to use it at home.

ENGAGEMENT

Parents wanted to learn from other families and help their children take part in the routine.

CONSISTENCY

A routine needed to fit family life well enough to keep using it over time.

COMPETITIVE ANALYSIS · 2022
The apps I reviewed offered useful ways to build habits, but left room for guidance tailored to parents and children at bedtime.
Sleep Score
STRENGTHS
Encouraged a consistent sleep schedule.
GAPS I FOUND
Limited guidance to help parents interpret the data.
Streaks
STRENGTHS
Customizable goals with progress tracking.
GAPS I FOUND
The interface was difficult to navigate.
Routines
STRENGTHS
Encouraging prompts and personalized feedback.
GAPS I FOUND
Limited ways to review data or plan an evening routine.

I tried each app as a new and returning user and reviewed positive and negative App Store feedback.

USER SURVEY · 24 PARENTS OF CHILDREN AGES 4 TO 8

I surveyed 24 parents about their bedtime routines and invited them to share more in follow up interviews.

50%
Are you aware of guidelines or recommendations relating to bedtime routines?
About half were unaware of bedtime guidelines for young children.
25%
Do you monitor, log, or reflect on your bedtime routines in any way?
About a quarter logged or reflected on their routines.
NOTABLE COMMENTS
“As they get older, I want them to do the routine on their own without me guiding them”
“I want our routine to follow the same time and same order”
“I want us to all enjoy our time together before we go to bed”

Parents also wanted their children to become more independent while keeping bedtime enjoyable for the family.

The responses pointed to opportunities for guidance and reflection. Interviews added another priority: helping children participate while keeping bedtime enjoyable.

PRIMARY PERSONA
Valerie

Valerie balances her education with raising her daughter. She wants a bedtime routine that gives them more meaningful time together and fits into their day.

AGE
Mid 20s to mid 30s
FAMILY
A daughter, age 4
GOALS
  • Spend more meaningful time with her daughter
  • Build a routine they can keep
  • Use something simple that fits around school and parenting
CHALLENGES
  • Not knowing where to find reliable parenting guidance
  • Relying on screens to keep her daughter entertained
  • Struggling to change bedtime habits

I synthesized the survey and interviews into Valerie to keep the design focused on a parent balancing guidance, time, and her child’s participation.

VALERIE’S WEEKValeriea parent setting up a bedtime routine
GOODOKAYHARD
FEELING
Unsure where to begin.
PAIN POINT
Reliable information is hard to find.
OPPORTUNITY
Bring guidance from credible sources together.
Mapping Valerie’s experience helped me connect each research finding to a moment the design could support. Select a stage to explore that connection.
02 · DEFINE

Giving guidance, action, and reflection their own place

The journey showed that parents needed different support at different moments. I organized Sheepy around preparing for bedtime, following a routine, and reviewing how it went. Learn and Community support preparation, Routine holds the evening’s activities, and Analysis brings past reflections together. Profile keeps family information in one place.

HOW THE EXPERIENCE FITS TOGETHER
Learn
Find guidance on building a bedtime routine.
Do
Follow the evening’s activities and mark them complete.
Reflect
Use three sliders to record how the routine went.
Analyze
Review weekly patterns from past reflections.
↺ Adjust the next routine

Parents can use their reflections to notice patterns and adjust their routines.

Reflection is part of Routine. Analysis brings those reflections together over time.

01
STRUCTURE

Turning the journey into a navigable structure

I mapped registration and onboarding through to the five main tabs. This made the research actionable: guidance needed a clear home, setting up a routine needed a path, and reflection needed to connect back to the next evening. The structure gave me a basis for deciding what each screen should do.

The information architecture connects onboarding with the five main tabs.
The information architecture connects onboarding with the five main tabs.
02
SCREENS

Making the concept concrete enough to critique

I moved from paper sketches to digital wireframes so interviewees and my mentor could review the flow remotely. Referencing familiar iOS navigation patterns let me focus the design on the bedtime tasks and use feedback to refine how the experience fit together.

Early wireframes for Learn, Community, Routine, Analysis, and Profile.
Early wireframes for Learn, Community, Routine, Analysis, and Profile.
03
REVISION

Keeping the next activity in focus

Early feedback showed that educational content was getting in the way of following the routine. I moved detailed guidance into Learn and simplified Routine around the next activity. This changed where information appeared so it could support preparation without interrupting bedtime.

WHAT I CHANGED
  • Keep detailed guidance in Learn
  • Show the time for each activity
  • Use color to distinguish completed activities
  • Move Add Activity below the routine so it does not interrupt the list
The revision separates learning from doing: detailed guidance lives in Learn, while Routine emphasizes activity times, completion, and the next step.
The revision separates learning from doing: detailed guidance lives in Learn, while Routine emphasizes activity times, completion, and the next step.
03 · THE SYSTEM

Using visual design to reinforce the routine

With the flow clearer, I developed a friendly visual identity around Wooliam, muted colors, rounded surfaces, and Qanelas Soft. I also refined navigation, completion states, and selected states so the visual treatment could help parents understand where they were and what they had done.

REFINING THE VISUAL DETAILS I simplified the bottom navigation and made color use more consistent. A soft glow distinguished completed tasks and selected states, while clearer scrolling cues helped reveal more choices in the goal list. These details connected the visual identity to the interactions.

Soft, rounded shapes gave Sheepy a playful visual direction.
Soft, rounded shapes gave Sheepy a playful visual direction.
The muted palette and Qanelas Soft typeface shaped the visual identity.
The muted palette and Qanelas Soft typeface shaped the visual identity.
Visual iterations with the original notes explaining each change.
Visual iterations with the original notes explaining each change.
04 · VALIDATION

Checking how parents used the final prototype

After refining the flow and visual design, I ran moderated sessions with five parents. They completed key tasks while thinking aloud, then answered the System Usability Scale questionnaire. Their average score of 85 provided an encouraging signal about perceived usability; the sessions did not test the app during bedtime.

THE TASKS
  • Complete parent signup
  • Create a child profile
  • Set up an initial routine
  • Find the features introduced during setup
4 of 5 found Sheepy easy to use and felt confident using it.
3 of 5 felt the features worked well together.
1 of 5 felt they needed to learn a lot before using it.
85
Average System Usability Scale score
An average of 85 across five parents testing the final visual prototype.

The score reflects perceived usability. The study did not measure changes in sleep or routine consistency.

WHAT I WOULD TEST NEXT The five participants were comfortable with technology, and moderation may have influenced their experience. Next, I would observe families using Sheepy during bedtime, including how young children participate. I would also review color contrast and explore support for multiple children before expanding the concept.

TRY ITExplore the Sheepy prototypeOpen in Figma
Try the final visual prototype used in the study, from setting up a child profile to following a bedtime routine.
05 · REFLECTION

Designing for the moment a family needs support

Sheepy showed me how much the usefulness of information depends on when it appears. The prototype study gave me feedback on the interface, while leaving the larger product question open: could families make it part of their everyday routine? That distinction shapes what I would carry forward and test next.

DO DIFFERENTLY
Decide when information will be useful
Detailed guidance belonged in preparation, while the routine screen needed to support action. Next time, I would map those moments before laying out the screens and test whether each piece of information helps with the task at hand.
DO DIFFERENTLY
Evaluate the routine with the whole family
Parents could evaluate the prototype, but that left children’s participation and continued use unexplored. I would next observe families in their own bedtime setting to learn where the design supports the routine and where it adds effort.
KEEP
Use results to define the next question
The SUS score described perceived usability among five parents. It could not tell me whether Sheepy improved sleep or helped families keep a routine. I would keep reporting results alongside what remains unknown so the next research step follows from the evidence.
WHAT I TOOK FORWARD

Sheepy began with a question from my lab work. I translated parent research into a product structure, designed the interactions and visual identity, and used feedback to simplify the bedtime flow. The project reflects how I approach design: connect what people need to the moment they need it, make that thinking tangible in a prototype, and use testing to decide what to refine or investigate next.